Online Advertising
Boulder Pledge
The Boulder Pledge is a personal promise, first coined by Roger
Ebert, not to purchase anything offered through
email spam. The pledge is worded by Ebert as follows:
Under no circumstances will I ever purchase anything offered to me as the
result of an unsolicited e-mail message. Nor will I forward chain letters,
petitions, mass mailings, or virus warnings to large numbers of others. This
is my contribution to the survival of the online community.
During a panel at the
University of Colorado at Boulder's Conference on World Affairs in 1996, Ebert coined
the Boulder Pledge. He wrote the text which appears above and encouraged
everyone to take the pledge. It was subsequently published in the December 1996
issue of
Yahoo! Internet Life magazine in Ebert's column titled "Enough! A Modest
Proposal to End the Junk Mail Plague."
The Boulder Pledge has become one of the basic principles of the anti-spam
community in an attempt to make e-mail spam less profitable.
External links
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