Online Advertising
Effective Cost Per Mille
Effective Cost Per Mille or eCPM (as it is often
initialized to) is a phrase often used in
online advertising and
online marketing circles. It means the cost of every 1,000 ad
impressions shown.
CPM is considered
the optimal form of selling
online advertising from the publisher's point of view. A publisher gets paid
every time an ad is shown.
eCPM is used to measure the effectiveness of a publisher's
inventory being sold (by the publisher) via a
CPA,
CPC,
or
CPT basis. In other words, the eCPM tells the publisher what they
would have received if they sold the advertising inventory on a CPM basis
(instead of a
CPA,
CPC,
or
CPT basis).
See also
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