Online Advertising
Googlebait
Googlebait is
jargon for words or phrases that will affect Google searches. These
usually involve celebrities and sexual situations that have very little
or nothing to do with the article's main point. It is frequently used by
bloggers and webmasters to raise their Google
PageRank. It is similar to a
Google bomb, in that it seeks to influence PageRank, but it is done
on the individual page, rather than linking to it several times. Work
best with pages with a lot of
Google juice. Although it has existed since at least November of
2003, it is more passive than
Googlebombing.
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