Online Advertising
Hover Ads
Hover Ads are a special type of
popup
ads created using
JavaScript and similar web browser technologies.
Background
Being the most effective way of web advertising, popup ads acquired a
prominent share of web advertising solutions and technologies. The first
Internet popups were created using the window.open() JavaScript function, which
opens a new browser window. These popups were easily blocked by popup blockers
and web advertising specialists started looking for new approaches. As such were
used Macromedia/Flash ads and Hover ads
popup generators.
Technology
The latter are developed around several web browser technologies but in the
center of their realization is utilized the so called modern form of
HTML – DHTML. DHTML is a synthesis between HTML language and JavaScript
language. Using JavaScript, certain levels and objects of the browser’s DOM are manipulated
to produce window-like visual DHTML elements representing Hover ads or hover ad
windows.
External links
Home | Up | Popup generators | Hover Ads
Online Advertising, made by MultiMedia | Free content and software
This guide is licensed under the GNU
Free Documentation License. It uses material from the Wikipedia.
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